Outdoor billboard
We brought the edge of the galaxy to the streets of Auckland (well, sort of!) using augmented reality technology and a body-tracking Microsoft Kinect camera.
Winning a trip to space is the opportunity of a lifetime, so we partnered with Vodafone and FCB to take the competition to the streets for their Samsung Galaxy S4 campaign.
Bringing the galaxy theme to life, we developed an interactive outdoor billboard using a body-tracking Microsoft Kinect camera that let viewers see and interact with themselves in a spacesuit.