User Interface Design (UI)
Dedicated to pet owners that care
As part of a brand refresh in 2016, we designed and built Black Hawk’s website for both New Zealand and Australia.
Black Hawk are experts in pet care with an extensive product range, so we crafted an online experience that prioritised helping pet owners find the right information.
Working within the brand parameters, the site presents products in a digestible format with clean typography and carefully considered interactive elements.
For a more helpful search experience, we gave Black Hawk a custom search screen that automatically breaks down the search results into 3 categories as you type.
To help Black Hawk make the most of their online analytics, the site integrates seamlessly with their Salesforce CRM.
- User Interface Design (UI)
- Testing and QA