Digital design company Born Digital was originally established in 2005 to meet the growing need for online support to advertising agencies.

Along the way they've also picked up a significant number of direct corporate clients and are now offering digital solutions to both customer categories.

They are passionate not only about the technology but about the importance of forging strong, long term client relationships primarily in Australasian markets.

For them it is important to understand the client's whole business and from there, design and embed digital solutions into their clients' customer service offering. That could mean building a website that includes purchase, payment and delivery of goods without any human involvement to a mobile phone application that tells you the best place nearby to get a coffee to a touchscreen in a mall that helps you navigate to your favourite store.

The team at Born Digital will initially talk with a customer to explore how digital can be integrated into their core business and also build the organisation's kudos by bringing practical and innovative customer-focussed solutions to the table. Often what the client thinks is a communications challenge might actually be a customer service issue. Born Digital's approach to this is to provide examples from other industries or businesses and look to a solution that answers the challenge they have - not just the same old thing that gets lost in the noise.

The service they provide is ultimately designed to show how emerging technologies can be harnessed by clients to create competitive advantage.

Digital allows a lot more than just design creativity as it does in print or TV. For the Born Digital team, real digital creativity is in how they understand a client's business objectives, the end consumer and from that develop a rich rewarding online experience that ultimately benefits everyone. An example of this is car servicing - few customers are passionate about car servicing - but a company that brings you a well designed mobile app that tells you when your car is due for a service, books it in, provides a breakdown service and log of service costs for your car is a new wave of creative thinking that only mobile digital can provide.

That's how creativity in a digital design company makes their clients stand out.